One of the biggest mistakes new home-based business owners make is trying to do everything from square one.

You can rest assured that whatever you are attempting to do or build, it has already been done.

Sure, it probably won’t be a mirror image of what you’re doing, but it will have many of the same basic ingredients.

The fastest and easiest way to get your business going and growing is by finding others who have already done what you want to do and learning and benefiting from their efforts.

A local business person recently told me he was in the process of building an autoresponder. Of course, this wouldn’t be a strange thing to be doing if it was a service he plans to sell, but it has nothing to do with his business!

Instead of investing a few hours to explore those autoresponders already in existence, he is investing well more than a hundred hours trying to build one on his own so he can communicate with his customers.

By conducting only a couple of hours research, he would have discovered a variety of outstanding, affordable autoresponder services that are highly sophisticated and subject to continual upgrading and improvement to keep up with ever-changing technology and consumer needs.

Imagine the kind of business he could have generated for himself if he focused those one hundred plus hours acquiring new customers for his business and expanding and improving on his products and services!

Unfortunately, like him, many new home business owners are still of the employee mindset — that they have to work relentlessly and do everything alone.

They haven’t yet developed the entrepreneurial mindset that understands you have to work smarter, not harder.

Another time-consuming task many new business owners take on is spending hours, even days, trying to design the perfect logo. I’m embarrassed to say I spent DAYS searching the Internet for sample logos, looking for ideas, then sitting and drawing possible logo after logo.

Most people have more creative flair in their big toe than I have in my entire body, yet I thought that if I put enough time into it, even though it meant not focusing on increasing business, the perfect logo would reveal itself.

I eventually abandoned the obsession and as soon as I handed the project over to my web designer, I had a new, effective and eye-catching logo within 24 hours.

It was a costly mistake. I had spent so many years working in a support capacity that I didn’t know how to make the shift to a leader capacity and delegate the task.

(Even more important, I later realized, having a logo is waaaay down on the priority scale and doesn’t even have to be considered during the start-up period.)

As you are starting your business, consider the following tasks and ask yourself if someone else could be doing them while you focus on building:

designing brochures and marketing materials

creating your web site

setting up your voice mail and e-mail

purchasing supplies and equipment

stuffing envelopes and taking them to the post office, or delivering flyers

market research

hooking up your new computer, modem, fax and installing software

trouble shooting computer problems

writing articles, reports or white papers

These are not revenue generating activities and if you find them challenging or time-consuming, delegate these tasks to someone else like a family member, co-op student or part-time assistant.

For the more specialized items, seek the input of a mastermind member or business colleague on how they handle those responsibilities. Also, hire or barter with experts in marketing, web design and technology.

Another wheel you don’t need to re-invent is that of processes, particularly in the area of marketing.

Marketing may not be your forte, yet it is the most important element of your business, and this is where many new home business owners bury themselves.

The good news is you don’t have to develop your marketing process by trial and error. Commit several days to studying other businesses both in and outside of your industry. How do they promote themselves? How do they collect leads? How do they convert leads?

In other words, how do they catch the attention of potential customers, get them to express an interest to learn more, and how do they get them to ultimately pull out their wallets and buy?

The quickest and easiest way to create winning processes is to study already successful businesses, then model what they do. Sign up for their newsletters and request additional information. Let them begin a courtship with you and pay attention to what they’re doing. Buy a product or two and see what tools they use to keep inviting you back for more.

This doesn’t mean copy them word for word or action by action, but assimilate what works, mould it to your specific business and add the essential ingredient of uniqueness that allows you to stand out from the crowd.

These are just three simple strategies you can start with today to get on the fast-track to home business success.

Again, here they are in a nutshell:

Uncover what has already been created or invented, then implement or install. Don’t reinvent the wheel.

Think like a business owner, not an employee. Delegate, hire or trade.

Model the processes of others who have already achieved the level of success you’re seeking. They’ve already made the mistakes for you and know what works.

Incorporate these strategies and you will shave hours and dollars from your start-up curve and begin reaping the rewards faster than you ever thought possible.

Chuck Davis

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Everyone wants to work from home these days. Who wants to commute to an office and sit in a cubicle when you can be just as productive in your own home wearing what you like without having anyone looking over your shoulder?

Whether it’s in business for yourself or over a high speed connection to the office – work at home is hot – and that’s a lot of work to be had for you as an IT entrepreneur.

But before choosing a logo for your Superfixit5000 van it’s important to get down to some fundamentals and proper planning (the logo bit does come – all in good time). Like any other business a proper plan, some research and the ticking of a few key boxes are what will get your venture off the ground and flying high. Here are just a few:

1. Know your market – home users (duh!), but seriously. Who are they? What do they do? The corporate employees will have their own remote support so you’ll be targeting the entrepreneurial types (like you) and recreational computer users.

2. Know what to expect from them – what problems will they typically encounter? What should you get up to speed on so you can diagnose and fix their issues quickly and efficiently? More often than not it will be spyware related – expect to see a lot of that.

3. Know your competition – Who is doing the same, how are they doing it, how much do they charge, what services do they provide and how do they advertise? Do they have special promotions or bundles?

4. Professionalism is everything – you need professional looking work orders, invoices, website, business cards and flyers that make people take you seriously.

5. Have a strong brand – Now it’s time for the logo! Have a consistent brand that identifies you, sticks in people’s minds and differentiates from the competition.

6. Get connected – who can help you build and grow your computer repair business? Where are the best suppliers, can you outsource and project manage the services you don’t provide yourself? Can you quickly refer people to non competing complimentary businesses to fulfil their needs and charge referral/finders fees?

7. Plan for growth – do this from the beginning. A business plan is a must and you need to be prepared to deal with having to get help when there’s too much work and budgeting to cover quiet periods. Having a growth and investment strategy is what will take your business to the next level and ensure you never have to take orders from anyone else ever again.

Home users and small businesses are in dire need of friendly capable computer professionals to see to their IT needs. To really get the most out of all the potential business you need to put on your entrepreneur cap and think in terms of opportunity – at every opportunity.

When you’re in someone’s home or office looking at their computer problems you’re more than just a fix it person. They’re going to ask you for advice on their IT strategy and will expect you to have answers. Even if they don’t ask, you are guaranteed to see disasters waiting to happen and potential improvements – so think like a consultant and don’t be afraid to make recommendations.

The success of your enterprise will hinge largely on people’s perception of you and how you run your operation. Word of mouth advertising and recommendation is your bread and butter. Go out of your way to overdeliver and meet their needs (including the ones they don’t know about) with a well thought out professional service.

To do that you need a plan and a roadmap – invest the time early to build a solidly founded home computer repair business and you’ll never have to work for anyone else again.

Peter Webber

This video shows you how to assemble and mount the power supply, cover plate, motherboard, standoffs, and wires in the case. Credits: , howstuffworks

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You may have pondered about buying a computer for a long time. When you finally decide to take the plunge and get yourself a computer, it is time to weigh your options carefully.

The first question on your mind may be whether to go for a pre-built computer or to build your own. Both approaches have their pros and cons. When you go for a pre-built computer, what you really buy is convenience. Such computers are guaranteed to have no compatibility issues among the various components used, have technical support available and may come with warranties and service plans offered by the manufacturer.

With a computer built with your own hand, you get none of these facilities.  What you get is customization and price advantage. On the side, you get to learn a lot about how a computer is put together when you build your own and you get a computer that fits your needs perfectly.

You can build your own computer in several ways:

1.    You could buy the individual components of a computer and then put them all together yourself to build a computer.

2.    A barebones computer kit comes with a pre-built skeleton to which you add a couple of components and have a computer ready to run.

3.    You could go to an electronics retail store like Fry’s and use the in-house experts to guide you in deciding what components to buy and use them to build your own computer

4.    Your neighborhood computer technician is another good option that could be explored especially when you know what components to buy but are not sure how to go about building the computer.

5.    Several computer component warehouses sell large volumes at low cost. If you have a tight budget, sourcing your components from such stores is a good option. The price savings can be significant in this case.

6.    If you do not have an idea of how to go about building your computer, the Internet is an excellent source of information. Many websites guide you on how to select components, and give guidance on building the computer. There are also videos available online that show you how to do so.

7.    Another favored option could be your friendly neighborhood computer geek. Geeks can be very helpful when it comes to Do-It-yourself projects like building your own computers. They have the requisite level of knowledge coupled with the research skills required to get the job done.

8.    Another valuable source of information on how to go about building your computer is the public library. You may find several resources here that can help you build your own computer.

9.    The science teacher of your local school is also a resource-person who can help you can see your project through.

10.    If you know someone who has a homebuilt computer, you could ask him for guidance when you build your own computer.

Pinky Mcbanon

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